notes on growth, search & ai.
Practical, answer-first thinking on programmatic SEO, AI search, paid social, conversion and building software that ships.
programmatic seo
How to publish at scale without thin content — and get cited by AI.
coming soonai search (aeo)
Getting picked up by ChatGPT, Perplexity and AI Overviews.
coming soonconversion
Turning traffic into qualified leads, measured in GA4.
coming soonbuild
Fast, accessible websites and software that scale.
coming soon